Monthly Archives: May 2010

The Value of Anchor Text

clickclickSEO and traffic building are some of the most important concepts of creating a good website today. Anyone serious about improving search engine rankings should focus on anchor text they are using while building links back to the website. Anchor text is the keyword phrase you use when linking from some other site to yours, and gives the reader a description about the link destination.

 

Or simply put, it is the hyperlinked text that is visible to your readers.

Let’s say I wanted to link to Free Spongebob Videos (a site I put up for my grandkids)

I could use – Free Songebob Videos click here 

Or I could use… I created a free video site for my grandkids so that they could watch spongebob anytime they wanted to. When you hover over the click here link what do you see? And when you hover over the link “I created a free video site for my grandkids”   what do you see?

  This is the value of using anchor text, the hyperlinked text that is visible to your readers.