Tag Archives: pay per click
Pros and Cons of PPC
More and more advertisers have been using PPC advertising and it’s growing faster than any online advertising technique. From revenues of $2.6 billion in 2004 to an estimated $5.5 billion in 2009, cost per click may dramatically go up as well from $0.29 to $0.36.
PPC or Pay Per Click is a technique used in search engine marketing that requires you (the advertiser) to pay a fee every time someone clicks an ad on your website. Usually this placement is done through a bidding process. If you are a top bidder for your keywords/phrases, you will guarantee your number one spot on all search engines.
