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	<title>Diggin Digital - Digital Marketing &#187; pay per click</title>
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	<description>by Terri Lynn Internet Marketing Blog - Digital Marketing</description>
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		<title>Pros and Cons of PPC</title>
		<link>http://www.diggin-digital.com/2008/11/pros-and-cons-of-ppc/</link>
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		<pubDate>Tue, 11 Nov 2008 22:50:20 +0000</pubDate>
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				<category><![CDATA[Pay Per Click PPC]]></category>
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		<description><![CDATA[More and more advertisers have been using PPC advertising and it’s growing faster than any online advertising technique. From revenues of $2.6 billion in 2004 to an estimated $5.5 billion in 2009, cost per click may dramatically go up as well from $0.29 to $0.36. PPC or Pay Per Click is a technique used in search]]></description>
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